"Now we will gain a global presence," said Janet Eden Harris, Market Force's chief marketing officer and senior vice president of strategy.
Force's strategy to grow by both acquisition and organically, she said. For Retail Eyes, the combination with Market Force will allow it to gain a bigger foothold in Europe, officials said.
Louisville's Market Force acquires U
The addition of Retail Eyes fits in line with Market Prada Glasses Mens
Of those, 50 people work at the company's Louisville headquarters.
The timing of the acquisition, she said, is critical during a time when some consumers remain hesitant with their pocketbooks.
As a result of the acquisition, Market Force gains an operational presence in Europe where it plans to establish a "European Center of Excellence." Additionally, Market Force will add 100 customers, including Subway and Domino's Pizza, and will double its independent contractor base of auditors, surveyors and mystery shoppers by 300,000, officials said.
The transaction also will add about 100 employees, bringing Market Force's companywide work force to 530 people, she said. Hottest Prada Backpack Online
"(Consumer focused businesses) have to make every customer experience fantastic," she said.
Market Force Information, a Louisville based mystery shopping and customer intelligence analytics firm, will establish its first office outside of North America as a result of the firm completing its fifth acquisition in just as many years, company officials announced Monday.
Market Force acquired Retail Eyes, a $13 million United Kingdom based mystery shopping, auditing and surveying firm. Specific terms of the transaction were not disclosed, Prada Bags 2016 Collection but Market Force officials said they expect their firm to close out the year with a $70 million run Prada Mens Sunglasses
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